It is extremely hard now to come across work that is creative and does not utilize the work or content of previous people or producers. The media forms that we are seeing seem to be recycled and relabelled with a little extra added in order to make them sparkle just that little bit more than the last time we sore them. It is often not until we really look into media forms and realize just how much this is happening. Perhaps it creates a sense of nostalgia in the viewer/consumer making it almost automatically recognisable, perhaps even initially just at the subconscious level.
Now I did not actually read 'My Sisters Keeper,' by Jodi Picoult, however before seeing the movie I was given a summary of the book and was particularly surprised at the ending where unexpected events occurred which would not have been the predicted outcome. On viewing the movie that was based upon the book they had manipulated the ending which would have followed the 'so-called' expected outcome which one would have predicted when first reading the book. I was relieved in a sense but also surprised that they could make a movie version of the book yet change the ending. However this is often the case as the producer of the movie may have a different vision of what s/he thought 'should' have happened in the movie, obviously with the Authors permission.On the topic of movies, 'Sweet Home Alabama,' one of my all time favorites allows for the viewer/consumer to be the 'Produser.' On the dvd it has the 'normal' ending and an alternate ending which allows for the 'preferred' ending to be used.
Many songs have been revived, ripped off and manipulated in order to create perhaps a mashup of an 'oldie.' "You've Got the Love," a song now in the charts has been redone many times by various artists including, Florence and the Machines, Candi Staton, The New Voyager, and Joss Stone. Have a look at the following versions:
Similar?? Is this creative?? The current release by Florence and the Machines is certainly a good version but just how creative is it? They obviously have talent and have manipulated it into their own version.....
Now back onto the topic of movies..... One of the most popular family movies of all time and Disney's blockbuster, 'The Lion King,' could be labelled as 'Produsage' with its similarities to the Japanese comic 'Kimba the White Lion.' Even though the plot is different there are many characters and scenes which are visually very similar....Many examples of 'Produsage' that are evident in Media forms are legal and have the permission of the original content producer however there must be many cases of where this is causing legal disputes..... and many that have gone undetected.... Surely we will be seeing more and more cases of content misuse and copying without permission ....
Have a look at the article below.... a consequence of 'Produsage!'
Although 'Produsage' enables media forms to be recognisable it could work against it too. For example if I were a big Madonna fan and then were to watch an upcoming episode of Glee where they base the show on the Material girl herself. This could work either way- I might really like it as it brings a sense of nostalgia and I can sing along to all of the songs- or on the other hand I might really hate it as the cast may totally destroy the sings....... The way that Glee incorporates well known songs into their show does also promote people to download the original versions of the songs. So the original producer may in fact benefit as well as the 'Produser.'
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